How did Lego become a gender battleground? - BBC News, 6 August 2014
Three new Lego figures - all female scientists - have been unveiled. But why does the toymaker's portrayal of women provoke such controversy?
A palaeontologist, an astronomer, a chemist - into the pantheon of children's toys stride three new Lego characters. Not so surprising. Except the scientists are all female.
The Research Institute set was proposed by geoscientist Ellen Kooijman and backed in a public vote on a Lego crowdsourcing website. Kooijman has written that she wanted to counter "a skewed male/female minifigure ratio and a rather stereotypical representation of the available female figures". She is pleased with the result.
Read more here.