Athena Swan

Athena Swan promotes and supports the careers of women in Science, Engineering and Technology (STEM), and aims to address gender inequalities and imbalance in these disciplines and, in particular, the under-representation of women in senior roles.

Wednesday, 6 August 2014

In the news

How did Lego become a gender battleground? - BBC News, 6 August 2014

Three new Lego figures - all female scientists - have been unveiled. But why does the toymaker's portrayal of women provoke such controversy?

A palaeontologist, an astronomer, a chemist - into the pantheon of children's toys stride three new Lego characters. Not so surprising. Except the scientists are all female. 


The Research Institute set was proposed by geoscientist Ellen Kooijman and backed in a public vote on a Lego crowdsourcing website. Kooijman has written that she wanted to counter "a skewed male/female minifigure ratio and a rather stereotypical representation of the available female figures". She is pleased with the result.  

Read more here.

No comments:

Post a Comment